Cloud Adoption to AI-Driven Growth: Turning Infrastructure into Business Value

Cloud adoption is no longer the challenge.

As organisations move deeper into cloud, the focus is shifting from migration and cost optimisation to building real business outcomes with AI, data, and modern architectures.

In this session, we’ll explore how companies across EMEA can evolve their cloud strategies to become AI-ready, how to connect technology decisions with measurable business impact, and where most organisations still lose value after migration.

Based on real-world experience from working with AWS partners and enterprise customers, we’ll look at practical patterns in cloud economics, modernisation, and AI adoption and how to avoid common pitfalls when scaling cloud initiatives.